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News

New Labour

Posted by Gary Newbold on 30th Sep 2021

The title of this article suggests I was about to write or rant a political viewpoint but no. For want of a better heading, I wanted to describe how we make things. In 2018, I decided that the strategy and direction of the brand needed to change. I had started out in 2012 and had used a conventional business model of making a collection, forecasting sales and then using overseas factories to make our production. If you are a small brand like us, this is fraught with difficulties. Your order
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Expensive

Posted by Gary Newbold on 16th Feb 2021

Our products are expensive if defined by the first definition of that word in the Merriam-Webster dictionary. Definition of expensive1: involving high cost or sacrifice, i.e, an expensive hobbyA closer look at the second definition is what this article is about.2: commanding a high price and especially one that is not based on intrinsic worthThe question of Intrinsic value is a deep and centuries-old philosophical one and beyond the scope of this blog, which is merely to examine what it means in
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Shear Wisdom

Posted by Gary Newbold on 1st Oct 2020

Behind every good jacket or coat is the quality of the tailors shears that cut it. I have been cutting by hand for 25 years and last year I decided that due to the fact we were now designing, pattern making, cutting and making here in our own workshop in York, it was time to upgrade the tools of my trade.In the same way that a professional racing cyclist will feel the slightest difference in a saddle or a pedal, any professional cutter will tell you that there are dozens of sensitivities that wi
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LET'S TALK ABOUT CLOTH

Posted by Gary Newbold on 30th Nov 2017

LET'S TALK ABOUT CLOTH
Nobody talks about cloth anymore. Everything is about branding, imagery, price architecture, customer profiling ..blah (suppose I'd better include design and style in there as that's my profession).When you buy an item of clothing is your first thought about how the fabric is constructed or woven? Probably not. Style, Fit, Colour, yes and of course the name of the brand that you are interested in. I recently thought about which articles of clothing in my wardrobe have been my favorites for a lon
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THE RISE OF THE QUILT JACKET

Posted by Gary Newbold on 30th Nov 2017

THE RISE OF THE QUILT JACKET
Walk down any High Street in the Western world it and can sometimes feel that the mighty god of Quilts has rained down jackets for everyone to wear. Either that or they are actually breeding. One might say an International epidemic?They are worn by The great and the good, the wealthy and the poor. They are worn by rappers on MTV and yet still they find a home in the heart of the traditional English countryside. As much as I might like to believe 'quilt mythology', there are surely more pragmat
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