Purves Loden Norfolk

Purves Loden Norfolk Jacket

Handmade British Heritage Outerwear in Authentic Loden

The Purves Loden Norfolk Jacket is a distinguished interpretation of the classic Norfolk hunting jacket, expertly handcrafted in England from authentic 80/20 Wool/Alpaca Loden supplied by Leichtfried of Austria — a fabric long prized for its natural warmth, weather resistance, and quiet strength.

Inspired by a style originally developed for sporting pursuits and outdoor life, this jacket reimagines that tradition with refined proportions and thoughtful functionality. The Norfolk silhouette’s characteristic action back design allows freedom of movement, while the unstructured shoulders provide a relaxed but purposeful presence in the field or everyday life.

Inside, the jacket is lined in **two-ply pure cotton Ventile® — one of the world’s most breathable and weather-resistant natural fibres — keeping you naturally warm and dry without synthetic membranes.

Practical details are carefully considered: from the discreet shoulder pouch detail inspired by traditional recoil pads to generous internal space that enhances utility without disrupting the jacket’s clean lines.

Cut by hand and available in classic country hues — from Loden Green to Charcoal and Rustic Brown — the Purves Norfolk can be tailored to your fit, including bespoke back and sleeve lengths.

A heritage-infused coat that marries traditional alpine cloth with understated British tailoring — warm, durable, and quietly elegant.